Code: 09072153
Crowdsourcing
by Jeff Howe
Why does Procter & Gamble repeatedly call on enthusiastic amateurs to solve scientific and technical challenges? How can companies as diverse as iStockphoto and Threadless employ just a handful of people, yet generate millions of ... more
- Language:
English - Binding: Paperback
- Number of pages: 311
Publisher: THREE RIVERS PR, 2009
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Book synopsis
Why does Procter & Gamble repeatedly call on enthusiastic amateurs to solve scientific and technical challenges? How can companies as diverse as iStockphoto and Threadless employ just a handful of people, yet generate millions of dollars in revenue every y
Book details
16.15 €
- Full title: Crowdsourcing
- Author: Jeff Howe
- Language: English
- Binding: Paperback
- Number of pages: 311
- EAN: 9780307396211
- ISBN: 0307396215
- ID: 09072153
- Publisher: THREE RIVERS PR
- Weight: 263 g
- Dimensions: 211 × 119 × 18 mm
- Date of publishing: 15. September 2009
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