Code: 46817455
This book provides a structured overview of Customer-Dominant Logic and formulates fundamental principles that form the basis for a realignment of customer-oriented corporate management. Customer-Dominant Logic is an innovative ma ... more
English
110.46 €
RRP: 122.38 €
You save 11.92 €

You get 268 loyalty points
Book synopsis
This book provides a structured overview of Customer-Dominant Logic and formulates fundamental principles that form the basis for a realignment of customer-oriented corporate management. Customer-Dominant Logic is an innovative marketing logic that consistently places the customer at the center of all business activities. This requires a fundamental shift in perspective, where the integration of the provider with the customer takes precedence over the integration of the customer with the provider.
Based on the principles of Customer-Dominant Logic, the authors present their own and new systematic management approach. They introduce "Customer-Dominant Management," detailing all necessary phases of a management process. Customer-Dominant Management aims to realize both customer and company goals through the establishment of a partnership with value-creating offerings in the customer ecosystem.
Book details
Book category Books in English Economics, finance, business & management Business & management Sales & marketing
110.46 €
EnglishCollection points Bratislava a 12666 dalších
Copyright ©2008-26 najlacnejsie-knihy.sk All rights reservedPrivacyCookies
25336 collection points
Delivery 2.99 €
02/210 210 99 (8-15.30h)Shopping cart ( Empty )