Code: 02966262
Customer Experience
by C. Shaw, Q. Dibeehi, S. Walden
Customer Experience is now the key differentiator as consumers and businesses alike decide among competing brands. The authors explore growing trends in Experience Psychology, Social Media and Neuroscience and their impact on Cust ... more
- Language:
English - Binding: Paperback
- Number of pages: 199
Publisher: Springer Palgrave Macmillan, 2014
- More about this
53.16 €
RRP: 55.81 €
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Book synopsis
Customer Experience is now the key differentiator as consumers and businesses alike decide among competing brands. The authors explore growing trends in Experience Psychology, Social Media and Neuroscience and their impact on Customer Experience that businesses need to understand to gain preference, loyalty and market share.
Book details
53.16 €
- Full title: Customer Experience
- Subtitle: Future Trends and Insights
- Author: C. Shaw, Q. Dibeehi, S. Walden
- Language: English
- Binding: Paperback
- Number of pages: 199
- EAN: 9781349320271
- ISBN: 1349320277
- ID: 02966262
- Publisher: Springer Palgrave Macmillan
- Weight: 341 g
- Dimensions: 12 × 155 × 14 mm
- Date of publishing: 14. January 2014
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