Code: 06739063

Customer Lifetime Value

Name: Customer Lifetime Value
Brand: Taylor & Francis Inc
SKU: 06739063
Price: 68.95 EUR
Availability: InStock
Author: David Bejou
ISBN: 9780789034366

by David Bejou

Language: English
Binding: Paperback
Number of pages: 156
Publisher: Taylor & Francis Inc, 2006
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68.95 €

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Book synopsis

The customer lifetime value (CLV) concept is extensively changing the way today's business is managed. A student or practitioner needs to understand CLV to best gain the competitive edge in business. Customer Lifetime Value: Reshaping the Way We Manage to Maximize Profits is a text that shows in detail how managers and researchers can best use CLV to a business's advantage. This valuable resource explores various practical approaches to the measurement and management of customer value that focus on maximizing profitability and growth. Leading thinkers discuss how to leverage CLV in all aspects of business, including customer management, employee management, and firm valuation. Everyone needing to prepare a business for success in the future should read this book.