You might also like

More about Customer Loyalty in e-Retailing

• Book details
• Synopsis
• Trending among others

You get 163 loyalty points

Book synopsis

Despite the increasing popularity of online shopping,§little is known about consumer behaviour and§attitudes towards e-retailers, particularly how§customer loyalty is developed and maintained among§online shoppers. This study examines the concept of§e-loyalty and its manifestation within an e-retailing§context. Also considered are the antecedents of§e-loyalty and their relationships within this§environment. Based on an extensive review of the§extant literature, a conceptual model is developed§and subsequently tested on a sample of customers from§four Web-based retailers. Results indicate that§e-loyalty is a multi-dimensional construct which§manifests itself in several ways, some of which may§not be readily observable, and is driven by numerous§predictors via a complex network of§inter-relationships. The findings offer significant§insights into consumer perceptions and behaviour§within this context, thus having important§implications for both business practitioners and§academics, particularly those with an interest in§emerging Internet-enabled consumer markets.

Book details

Book category Books in English Economics, finance, business & management Finance & accounting Accounting

• Full title: Customer Loyalty in e-Retailing
• Author: Khanh La
• Language: English
• Binding: Paperback
• Number of pages: 188
• EAN: 9783639096972
• ISBN: 3639096975
• ID: 06818734
• Publisher: VDM Verlag
• Weight: 259 g
• Dimensions: 229 × 152 × 10 mm
• Date of publishing: 01. December 2008

Trending among others

---

---

---