Code: 12737045
Customer-Value
by Christian Belz, Thomas Bieger
Kundennähe, Kundenverhalten, Kundenwert: Geht's dem Customer gut, freut sich der Unternehmer. Sechs Institute und elf Professoren der Universität St. Gallen haben ein Konzept für die Hauptaufgabe von Unternehmen entwickelt: Leistu ... more
- Language:
German - Binding: Paperback
- Number of pages: 424
Publisher: mi, 2004
- More about this
53.36 €
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Book synopsis
Kundennähe, Kundenverhalten, Kundenwert: Geht's dem Customer gut, freut sich der Unternehmer. Sechs Institute und elf Professoren der Universität St. Gallen haben ein Konzept für die Hauptaufgabe von Unternehmen entwickelt: Leistungen und Angebote für Kunden festzulegen, sie einzuhalten und weiterzuentwickeln. Forschungsfazit: Kundenvorteile keinesfalls zu unterschätzen, denn sie schaffen langfristig Unternehmensvorteile. Customer Value liefert Führungskräften sämtlicher Branchen wertvolle Anleitungen für die Umsetzung in Start-ups, Klein- und Mittelstandsunternehmen, Industrie, Handel und Medien.
Book details
Book category Books in German Sozialwissenschaften, Recht, Wirtschaft Wirtschaft Einzelne Wirtschaftszweige, Branchen
53.36 €
- Full title: Customer-Value
- Author: Christian Belz, Thomas Bieger
- Language: German
- Binding: Paperback
- Number of pages: 424
- EAN: 9783868801576
- ISBN: 386880157X
- ID: 12737045
- Publisher: mi
- Weight: 803 g
- Dimensions: 242 × 174 × 32 mm
- Date of publishing: 26. July 2004
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