Code: 41459543
Social Marketing: Behavior Change for Good
by Philip Kotler, Julie Colehour
Social Marketing: Behavior Change for Good, 7th Edition is the definitive guide for designing and implementing memorable social marketing campaigns. Authors Nancy R. Lee, Philip Kotler, and Julie Colehour present a proven 10-step ... more
- Language:
English - Binding: Paperback
- Number of pages: 488
Publisher: SAGE PUBN, 2023
- More about this
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Book synopsis
Social Marketing: Behavior Change for Good, 7th Edition is the definitive guide for designing and implementing memorable social marketing campaigns. Authors Nancy R. Lee, Philip Kotler, and Julie Colehour present a proven 10-step strategic marketing plan and guides students through each stage of the process.
Book details
Book category Knihy po nemecky Sozialwissenschaften, Recht, Wirtschaft Wirtschaft Einzelne Wirtschaftszweige, Branchen
196.22 €
- Full title: Social Marketing: Behavior Change for Good
- Author: Philip Kotler, Julie Colehour
- Language: English
- Binding: Paperback
- Number of pages: 488
- EAN: 9781071851647
- ISBN: 1071851640
- ID: 41459543
- Publisher: SAGE PUBN
- Weight: 1056 g
- Date of publishing: 11. April 2023
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