Code: 41459543

Social Marketing: Behavior Change for Good

Name: Social Marketing: Behavior Change for Good
Brand: SAGE PUBN
SKU: 41459543
Price: 62.66 EUR
Availability: InStock
Author: Philip Kotler
ISBN: 9781071851647

by Philip Kotler, Julie Colehour

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Social Marketing: Behavior Change for Good, 7th Edition is the definitive guide for designing and implementing memorable social marketing campaigns. Authors Nancy R. Lee, Philip Kotler, and Julie Colehour present a proven 10-step ... more

Language: English
Binding: Paperback
Number of pages: 488
Publisher: SAGE PUBN, 2023
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Book synopsis

Social Marketing: Behavior Change for Good, 7th Edition is the definitive guide for designing and implementing memorable social marketing campaigns. Authors Nancy R. Lee, Philip Kotler, and Julie Colehour present a proven 10-step strategic marketing plan and guides students through each stage of the process.