Code: 21086363
Consumer Behaviour
by Zubin Sethna
Informal yet academically rigorous in style, this fun textbook focuses on examples of international consumer behaviour in action, and provides open access online resources to encourage student engagement and understanding. The bo ... more
- Language:
English - Binding: Paperback
- Number of pages: 576
Publisher: SAGE Publications Ltd, 2019
- More about this
52.54 €
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Book synopsis
Informal yet academically rigorous in style, this fun textbook focuses on examples of international consumer behaviour in action, and provides open access online resources to encourage student engagement and understanding. The book strikes a balan
Book details
Book category Books in English Economics, finance, business & management Business & management Sales & marketing
52.54 €
- Full title: Consumer Behaviour
- Author: Zubin Sethna
- Language: English
- Binding: Paperback
- Number of pages: 576
- EAN: 9781526450012
- ISBN: 1526450011
- ID: 21086363
- Publisher: SAGE Publications Ltd
- Weight: 1246 g
- Dimensions: 239 × 189 × 24 mm
- Date of publishing: 12. April 2019
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