Kód: 21086363
Consumer Behaviour
Autor Zubin Sethna
Informal yet academically rigorous in style, this fun textbook focuses on examples of international consumer behaviour in action, and provides open access online resources to encourage student engagement and understanding. The bo ... celý popis
- Jazyk:
Angličtina - Väzba: Brožovaná
- Počet strán: 576
Nakladateľ: SAGE Publications Ltd, 2019
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50.54 €
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Viac informácií o knihe Consumer Behaviour
Nákupom získate 122 bodov
Anotácia knihy
Informal yet academically rigorous in style, this fun textbook focuses on examples of international consumer behaviour in action, and provides open access online resources to encourage student engagement and understanding. The book strikes a balan
Parametre knihy
Zaradenie knihy Books in English Economics, finance, business & management Business & management Sales & marketing
50.54 €
- Celý názov: Consumer Behaviour
- Autor: Zubin Sethna
- Jazyk: Angličtina
- Väzba: Brožovaná
- Počet strán: 576
- EAN: 9781526450012
- ISBN: 1526450011
- ID: 21086363
- Nakladateľ: SAGE Publications Ltd
- Hmotnosť: 1246 g
- Rozmery: 239 × 189 × 24 mm
- Dátum vydania: 12. April 2019
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