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• Parametre knihy
• Anotácia kniha
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Anotácia knihy

Extending beyond a basic psychological approach to Consumer Behaviour, this text provides a more empirical understanding of the subject to help students consider not just the individual but also the market environment.

The third edition maintains a strong focus on the use of research, particularly quantitative methods, in order to help higher-level students develop analytical and evidence-based thinking for success in both scholarly and industry-based marketing research. It has been thoroughly updated to include new examples and research findings with special attention paid to the digital environment, including online consumer behaviour and research.

Parametre knihy

Zaradenie knihy Knihy po anglicky Economics, finance, business & management Business & management Sales & marketing

• Celý názov: Consumer Behaviour
• Autor: Robert East
• Jazyk: Angličtina
• Väzba: Brožovaná
• Počet strán: 368
• EAN: 9781473919501
• ISBN: 1473919509
• ID: 13809492
• Nakladateľ: SAGE Publications Ltd
• Hmotnosť: 660 g
• Rozmery: 233 × 216 × 20 mm
• Dátum vydania: 24. November 2016

Obľúbené z iného súdka

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