Kód: 03202919
Anatomy of Humbug
Autor Paul Feldwick
How does advertising work? Does it have to attract conscious attention in order to transmit a 'Unique Selling Proposition'? Or does it insinuate emotional associations into the subconscious mind? Or is it just about being famous.. ... celý popis
- Jazyk:
Angličtina - Väzba: Pevná
- Počet strán: 256
Nakladateľ: Troubador Publishing, 2015
- Viac informácií o knihe
Mohlo by sa vám tiež páčiť
-
Why Does The Pedlar Sing?
32.17 € -
How Brands Grow
36.59 € -
Hegarty on Creativity
12.06 € -22 % -
Lovemarks
35.59 € -4 % -
It's Not How Good You Are, It's How Good You Want to Be
11.45 € -6 % -
Cultural Strategy
37.80 € -
Contagious: Why Things Catch on
16.88 € -15 % -
Creative Blindness (And How To Cure It)
16.28 € -23 % -
Seducing the Subconscious - The Psychology of Emotional Influence in Advertising
43.13 € -
Continuous Discovery Habits
20.81 € -
Descartes' Error
14.17 € -23 % -
How to be Strategic
16.48 € -13 % -
Incal
47.35 € -
Good Strategy / Bad Strategy
10.65 € -20 % -
The Way of Tarot
26.03 € -15 % -
Positioning: The Battle for Your Mind
15.37 € -31 % -
Wally Olins: The Brand Handbook
24.63 € -
insight: Upper-Intermediate: Workbook
12.56 € -7 % -
Structured Finance
60.42 € -
International Express: Upper-Intermediate: Student's Book Pack
30.36 € -
Minecraft Survival Sticker Book
9.54 € -7 % -
Self-Knowledge
11.05 € -22 % -
Chica Go: Love, Betrayal, Advertising
10.12 € -
Jira 8 Essentials
80.33 € -
X-Ingredients
17.69 € -11 % -
You Say It First
20.81 € -6 % -
Kanji Practice Paper: Japanese Writing Notebook / Workbook, Genkouyoushi Paper, Gifts For Japan Lovers
7.98 € -
How to Do the Work
30.76 € -
Potato Production Systems
280.54 € -
Shatter Me Series 6-Book Box Set
86.37 € -
Experimental Photography
24.22 € -23 % -
Numerical Analysis
478.03 € -
Misterman
13.56 € -13 % -
Apes and Babes
20.10 € -
Fall of Rome
15.17 € -23 % -
Princeton Field Guide to Prehistoric Mammals
34.28 € -3 % -
Complete Swedish Beginner to Intermediate Course
40.41 € -
Rage Against the Machine
29.75 € -
Cat's Cradle
10.25 € -13 % -
There Are Moms Way Worse Than You
13.56 € -15 % -
Caligula and Cross Purpose (Le Malentendu)
23.82 € -
P. T. Barnum
43.93 € -
Fat cat on a mat and other tales with CD
18.39 € -13 % -
The Secret Teachings of All Ages
26.24 € -5 % -
Canine Rehabilitation and Physical Therapy
112.41 € -8 % -
Recipes from the World of Tolkien
22.11 € -12 % -
Lesbian Film Guide
79.35 € -
DC Graphic Novels for Young Adults Box Set 1 Resist. Revolt. Rebel
54.39 € -13 % -
500 Dick Pics Premium Selection for the Genuine Devotee
17.69 € -15 % -
Grammar of Paraguayan Guarani
44.03 € -
Five Nights at Freddy's Official Character Encyclopedia
16.38 € -20 % -
Filofax A5 refillable notebook vista blue
15.68 € -10 % -
We the Corporations: How American Businesses Won Their Civil Rights
29.55 € -
Goodnight Punpun, Vol. 6
21.81 € -22 % -
Leaders Eat Last
11.45 € -19 % -
The Ways of the Lonely Ones
11.96 € -
Milk and Honey
16.38 € -
Chineasy (R) Travel
10.35 € -9 % -
Can't Hurt Me
27.04 € -
Lonely Planet Scotland Planning Map
7.83 € -14 % -
The Serpent and the Wings of Night
26.94 € -12 % -
Berserk Deluxe Volume 5
51.27 € -2 % -
Designing Interfaces
56.60 € -23 % -
Greatest Hits I, II & III - The Platinum Collection, 3 Audio-CDs
25.43 € -
Fourth Wing (Special Edition) (The Empyrean, 1)
42.42 € -7 % -
Šum
18.09 € -19 % -
Velká kniha manipulativních technik
12.56 € -20 % -
Alchymie
17.79 € -10 % -
Mes mondes rêvés
18.49 € -
The Ultimate Collection
13.87 € -8 % -
Les Routes Du Parfum
47.96 € -
Teoria poliwagalna w psychoterapii
13.56 € -3 % -
BIT Bitzee Digitales Interaktiv Haustier
36.89 € -12 % -
Gniew halnego
12.16 € -
Cztery muzy
13.06 € -
Československé masné výrobky
127.39 € -7 % -
Architektúra. Stručné dejiny Slovenska pre mladých čitateľov
17.49 € -12 %
Darčekový poukaz: Radosť zaručená
- Darujte poukaz v ľubovoľnej hodnote, a my sa postaráme o zvyšok.
- Poukaz sa vzťahuje na všetky produkty v našej ponuke.
- Elektronický poukaz si vytlačíte z e-mailu a môžete ho ihneď darovať.
- Platnosť poukazu je 12 mesiacov od dátumu vystavenia.
Viac informácií o knihe Anatomy of Humbug
Nákupom získate 69 bodov
Anotácia knihy
How does advertising work? Does it have to attract conscious attention in order to transmit a 'Unique Selling Proposition'? Or does it insinuate emotional associations into the subconscious mind? Or is it just about being famous... or maybe something else?
Parametre knihy
Zaradenie knihy Knihy po anglicky Economics, finance, business & management Business & management Sales & marketing
27.34 €
- Celý názov: Anatomy of Humbug
- Podnázov: How to Think Differently About Advertising
- Autor: Paul Feldwick
- Jazyk: Angličtina
- Väzba: Pevná
- Počet strán: 256
- EAN: 9781784621926
- ISBN: 9781784621926
- ID: 03202919
- Nakladateľ: Troubador Publishing
- Hmotnosť: 390 g
- Rozmery: 219 × 144 × 23 mm
- Dátum vydania: 28. February 2015
Obľúbené z iného súdka
-
Zig Ziglar's Secrets of Closing the Sale
19.10 € -9 % -
Predictably Irrational, Revised
7.93 € -20 % -
The Challenger Sale
17.18 € -20 % -
Cashvertising
18.89 € -
Luxury Strategy
47.55 € -
Spin Selling
29.35 € -15 % -
Buyology
16.28 € -18 % -
How to Master the Art of Selling
19.40 € -14 % -
How to Sell Anything to Anybody
12.06 € -22 % -
1-Page Marketing Plan
16.28 € -23 % -
Unconscious Branding
23.52 € -
Building a StoryBrand
13.26 € -18 % -
Brand Flip, The
33.17 € -
Permission Marketing
10.65 € -20 % -
Brand Gap, The
27.34 € -9 % -
22 Immutable Laws Of Marketing
10.95 € -23 % -
Key Person of Influence
10.95 € -23 % -
Challenger Sale
27.74 € -9 % -
Ogilvy on Advertising
16.28 € -23 % -
ZAG
34.68 € -
Adweek Copywriting Handbook - The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters
24.12 € -18 % -
Scientific Advertising
10.55 € -13 % -
Marketing 4.0
28.65 € -2 % -
Challenger Customer
18.39 € -23 % -
Gap Selling
19.90 € -
Ultimate Marketing Plan
14.67 € -8 % -
Sell or Be Sold
21.81 € -15 % -
Secrets of Closing the Sale
16.28 € -23 % -
Scientific Advertising
17.79 € -
Sales Bible, New Edition
21.81 € -5 % -
Scientific Advertising
8.54 € -
Scientific Advertising
10.55 € -
Outcomes Over Output
14.07 € -
D&AD. The Copy Book
20.70 € -
How To Become A Rainmaker
15.17 € -23 % -
New Strategic Selling
40.72 € -
Neuro Design
31.56 € -
Professional Services Marketing
26.64 € -15 % -
Designing Brand Identity - An Essential Guide for the Whole Branding Team 5e
44.54 € -21 % -
Scientific Advertising
7.63 € -
Inside the Tornado
14.17 € -23 % -
Powerful Phrases for Effective Customer Service: Over 700 Ready-to- Use Phrases and Scripts That Really Get Results
17.69 € -15 % -
Aesthetic Intelligence
25.13 € -14 % -
Public Relations
17.69 € -15 % -
Key Account Management - The Definitive Guide 3e
52.48 € -2 % -
Scientific Advertising
13.87 € -
Gap Selling
29.05 € -
Let's Get Real Or Let's Not Play
26.84 € -15 % -
Drunk Tank Pink
17.69 € -4 %
O tomto obchode
Nákupný poradca
Prehľady
Knihy podľa jazyka
Osobný odber Bratislava a 2642 dalších
Copyright ©2008-24 najlacnejsie-knihy.sk Všetky práva vyhradenéSúkromieCookies
21 miliónov titulov
Vrátenie do mesiaca
02/210 210 99 (8-15.30h)