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Viac informácií o knihe Adweek Copywriting Handbook - The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters

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Anotácia knihy

Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.

Parametre knihy

Zaradenie knihy Knihy po anglicky Economics, finance, business & management Business & management Sales & marketing

• Celý názov: Adweek Copywriting Handbook - The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters
• Autor: Joseph Sugarman
• Jazyk: Angličtina
• Väzba: Brožovaná
• Počet strán: 368
• EAN: 9780470051245
• ISBN: 0470051248
• ID: 04081127
• Nakladateľ: John Wiley & Sons Inc
• Hmotnosť: 704 g
• Rozmery: 232 × 193 × 19 mm
• Dátum vydania: 02. January 2007

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