Kód: 04081127
Adweek Copywriting Handbook - The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters
Autor Joseph Sugarman
Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and m ... celý popis
- Jazyk:
Angličtina - Väzba: Brožovaná
- Počet strán: 368
Nakladateľ: John Wiley & Sons Inc, 2007
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Viac informácií o knihe Adweek Copywriting Handbook - The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters
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Anotácia knihy
Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.
Parametre knihy
Zaradenie knihy Knihy po anglicky Economics, finance, business & management Business & management Sales & marketing
25.20 €
- Celý názov: Adweek Copywriting Handbook - The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters
- Autor: Joseph Sugarman
- Jazyk: Angličtina
- Väzba: Brožovaná
- Počet strán: 368
- EAN: 9780470051245
- ISBN: 0470051248
- ID: 04081127
- Nakladateľ: John Wiley & Sons Inc
- Hmotnosť: 704 g
- Rozmery: 232 × 193 × 19 mm
- Dátum vydania: 02. January 2007
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