Code: 24786285
Decoded 2e - The Science Behind Why We Buy
by Phil P. Barden
A groundbreaking exploration of purchasing behaviour and its essential role in smarter marketing practices to benefit your organization. If you understand why people buy, you are already one step ahead in reaching out to the ... more
- Language:
English - Binding: Paperback
- Number of pages: 336
Publisher: John Wiley & Sons Inc, 2022
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Book synopsis
A groundbreaking exploration of purchasing behaviour and its essential role in smarter marketing practices to benefit your organization. If you understand why people buy, you are already one step ahead in reaching out to the
Book details
Book category Knihy po anglicky Economics, finance, business & management Business & management Sales & marketing
16.68 €
- Full title: Decoded 2e - The Science Behind Why We Buy
- Author: Phil P. Barden
- Language: English
- Binding: Paperback
- Number of pages: 336
- EAN: 9781119673088
- ISBN: 1119673089
- ID: 24786285
- Publisher: John Wiley & Sons Inc
- Weight: 538 g
- Dimensions: 152 × 229 × 27 mm
- Date of publishing: 29. September 2022
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