Code: 04081127
Adweek Copywriting Handbook - The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters
by Joseph Sugarman
Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and m ... more
- Language:
English - Binding: Paperback
- Number of pages: 368
Publisher: John Wiley & Sons Inc, 2007
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Book synopsis
Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.
Book details
Book category Books in English Economics, finance, business & management Business & management Sales & marketing
20.34 €
- Full title: Adweek Copywriting Handbook - The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters
- Author: Joseph Sugarman
- Language: English
- Binding: Paperback
- Number of pages: 368
- EAN: 9780470051245
- ISBN: 0470051248
- ID: 04081127
- Publisher: John Wiley & Sons Inc
- Weight: 704 g
- Dimensions: 232 × 193 × 19 mm
- Date of publishing: 02. January 2007
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