Code: 02399432
All Marketers are Liars
by Seth Godin
The new rule of marketing is that it doesn't matter if something is actually better or faster or more efficient. What matters is whether consumers believe the story. Godin teaches readers to create a story that fits the consumer's ... more
- Language:
English - Binding: Paperback
- Number of pages: 240
Publisher: Penguin Publishing Group, 2012
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Book synopsis
The new rule of marketing is that it doesn't matter if something is actually better or faster or more efficient. What matters is whether consumers believe the story. Godin teaches readers to create a story that fits the consumer's world view, a story they will intuitively embrace and share with friends.
Book details
Book category Books in English Economics, finance, business & management Business & management Sales & marketing
13.96 €
- Full title: All Marketers are Liars
- Author: Seth Godin
- Language: English
- Binding: Paperback
- Number of pages: 240
- EAN: 9781591845331
- ISBN: 1591845335
- ID: 02399432
- Publisher: Penguin Publishing Group
- Weight: 152 g
- Dimensions: 127 × 177 × 15 mm
- Date of publishing: 31. March 2012
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