Code: 24151828
Crystallizing Public Opinion
by Edward Bernays
Famed as "the father of public relations," Edward Bernays pioneered the technique of working to change attitudes rather than just selling products. In this 1923 classic, the first book ever written about the public relations indus ... more
- Language:
English - Binding: Paperback
- Number of pages: 208
Publisher: Dover Publications Inc., 2019
- More about this
11.98 €
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Book synopsis
Famed as "the father of public relations," Edward Bernays pioneered the technique of working to change attitudes rather than just selling products. In this 1923 classic, the first book ever written about the public relations industry, he delineates the app
Book details
Book category Books in English Economics, finance, business & management Business & management Sales & marketing
11.98 €
- Full title: Crystallizing Public Opinion
- Author: Edward Bernays
- Language: English
- Binding: Paperback
- Number of pages: 208
- EAN: 9780486836584
- ISBN: 0486836584
- ID: 24151828
- Publisher: Dover Publications Inc.
- Weight: 160 g
- Dimensions: 204 × 131 × 8 mm
- Date of publishing: 30. November 2019
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