Code: 01371901

Long Tail

Name: Long Tail
Brand: Hachette Books
SKU: 01371901
Price: 17.08 EUR
Availability: InStock

by Chris Anderson

Language: English
Binding: Paperback
Number of pages: 288
Publisher: Hachette Books, 2008
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17.08 €

RRP: 20.91 €

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Book synopsis

Now in a revised and updated edition, The Long Tail is an examination of the phenomenon Chris Anderson, the editor-in-chief of Wired magazine, first wrote about in the September 2004 issue in which he presented a powerful truth about the new economics of business in the digital age based on unlimited supply. This is a must-read for anyone trying to position their companies for a 21st century marketplace, along with being a mind-expanding read for consumers and producers alike.