Code: 01374935
Spin Selling
by Neil Rackham
Argues that large-scale sales requires different strategies than small-scale sales, and tells how to explain benefits, prevent objections, identify customer needs, and make effective closings. ... more
- Language:
English - Binding: Hardback
- Number of pages: 197
Publisher: McGraw-Hill, 2009
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Book synopsis
Argues that large-scale sales requires different strategies than small-scale sales, and tells how to explain benefits, prevent objections, identify customer needs, and make effective closings.
Book details
Book category Books in English Economics, finance, business & management Business & management Sales & marketing
27.03 €
- Full title: Spin Selling
- Author: Neil Rackham
- Language: English
- Binding: Hardback
- Number of pages: 197
- EAN: 9780070511132
- ISBN: 0070511136
- ID: 01374935
- Publisher: McGraw-Hill
- Weight: 522 g
- Dimensions: 235 × 159 × 22 mm
- Date of publishing: 13. January 2009
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