Kod: 04389956
Value-Based Pricing: Drive Sales and Boost Your Bottom Line by Creating, Communicating and Capturing Customer Value
Autor Harry Macdivitt
Explains how to use value to inform marketing, selling, negotiation, and pricing decisions in a B2B setting. This title provides what you need to stay profitable while preserving customer goodwill.
- Język:
Angielski - Oprawa: Twarda
- Liczba stron: 288
Wydawca: McGraw-Hill Education - Europe, 2011
- Więcej informacji o książce
41.58 €
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Opis
Explains how to use value to inform marketing, selling, negotiation, and pricing decisions in a B2B setting. This title provides what you need to stay profitable while preserving customer goodwill.
Szczegóły książki
Kategoria Books in English Economics, finance, business & management Business & management Management & management techniques
41.58 €
- Pełny tytuł: Value-Based Pricing: Drive Sales and Boost Your Bottom Line by Creating, Communicating and Capturing Customer Value
- Autor: Harry Macdivitt
- Język: Angielski
- Oprawa: Twarda
- Liczba stron: 288
- EAN: 9780071761680
- ISBN: 0071761683
- ID: 04389956
- Wydawca: McGraw-Hill Education - Europe
- Waga: 586 g
- Wymiary: 151 × 236 × 25 mm
- Data wydania: 01. October 2011
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