Code: 04081854

Eating the Big Fish - How Challenger Brands Can Compete Against Brand Leaders 2e

Name: Eating the Big Fish - How Challenger Brands Can Compete Against Brand Leaders 2e
Brand: John Wiley & Sons Inc
SKU: 04081854
Price: 26.02 EUR
Availability: InStock
Author: Adam Morgan
ISBN: 9780470238271

by Adam Morgan

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Language: English
Binding: Hardback
Number of pages: 368
Publisher: John Wiley & Sons Inc, 2009
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Book synopsis

EATING THE BIG FISH : How Challenger Brands Can Compete Against Brand Leaders, Second Edition, Revised and Expanded The second edition of the international bestseller, now revised and updated for 2009, just in time for the business challenges ahead. It contains over 25 new interviews and case histories, two completely new chapters, introduces a new typology of 12 different kinds of Challengers, has extensive updates of the main chapters, a range of new exercises, supplies weblinks to view interviews online and offers supplementary downloadable information.

Book details

Book category Books in English Economics, finance, business & management Business & management Sales & marketing

26.02 €

Full title: Eating the Big Fish - How Challenger Brands Can Compete Against Brand Leaders 2e
Author: Adam Morgan
Language: English
Binding: Hardback
Number of pages: 368
EAN: 9780470238271
ISBN: 0470238275
ID: 04081854
Publisher: John Wiley & Sons Inc
Weight: 674 g
Dimensions: 237 × 161 × 30 mm
Date of publishing: 23. January 2009