Code: 04216028

Why We Buy

Name: Why We Buy
Brand: Harper Collins Publishers
SKU: 04216028
Price: 15.46 EUR
Availability: InStock
Author: Paco Underhill
ISBN: 9781416595243

by Paco Underhill

Language: English
Binding: Paperback
Number of pages: 306
Publisher: Harper Collins Publishers, 2008
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Book synopsis

Revolutionary retail guru Paco Underhill is back with a completely revised edition of his classic, witty bestselling book on our ever-evolving consumer culture--full of fresh observations and important lessons from the cutting edge of retail such as Internet behemoths Amazon and iTunes as well as the globalization of retail in the world's emerging markets.