Code: 04287303
Buyology
by Martin Lindstrom
The results of a highly ambitious research project that used the very latest brain-scanning technology to reveal what really goes on in our heads when we see an advertisement, hear a marketing slogan, taste rival brands or watch a ... more
- Language:
English - Binding: Paperback
- Number of pages: 272
Publisher: Cornerstone, 2009
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Book synopsis
The results of a highly ambitious research project that used the very latest brain-scanning technology to reveal what really goes on in our heads when we see an advertisement, hear a marketing slogan, taste rival brands or watch a show sponsored by a major company.
Book details
Book category Books in English Society & social sciences Society & culture: general Media studies
12.76 €
- Full title: Buyology
- Author: Martin Lindstrom
- Language: English
- Binding: Paperback
- Number of pages: 272
- EAN: 9781847940131
- ISBN: 1847940137
- ID: 04287303
- Publisher: Cornerstone
- Weight: 196 g
- Dimensions: 197 × 130 × 17 mm
- Date of publishing: 07. May 2009
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