Code: 02397563
Buyology
by Martin Lindstrom
How much do we know about why we buy? Lindstrom presents the astonishing findings from his groundbreaking, three-year, $7 million neuromarketing study, a cutting-edge experiment that peered inside the brains of 2,000 volunteers fr ... more
- Language:
English - Binding: Paperback
- Number of pages: 254
Publisher: Random House Publishing, 2010
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Book synopsis
How much do we know about why we buy? Lindstrom presents the astonishing findings from his groundbreaking, three-year, $7 million neuromarketing study, a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products.
Book details
Book category Books in English Economics, finance, business & management Business & management Sales & marketing
16.34 €
- Full title: Buyology
- Author: Martin Lindstrom
- Language: English
- Binding: Paperback
- Number of pages: 254
- EAN: 9780385523899
- ISBN: 0385523890
- ID: 02397563
- Publisher: Random House Publishing
- Weight: 234 g
- Dimensions: 201 × 129 × 18 mm
- Date of publishing: 31. January 2010
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