Code: 11067746
Contagious: Why Things Catch on
by Jonah Berger
Dynamic young Wharton professor Berger draws on his research to explain the six steps that make products or ideas contagious. Why do some products get more word of mouth than others? Why does some online content go viral? ... more
- Language:
English - Binding: Paperback
- Number of pages: 244
Publisher: Harper Collins Publishers, 2016
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Book synopsis
Dynamic young Wharton professor Berger draws on his research to explain the six steps that make products or ideas contagious.
Why do some products get more word of mouth than others? Why does some online content go viral?
Book details
Book category Books in English Economics, finance, business & management Business & management Sales & marketing
14.35 €
- Full title: Contagious: Why Things Catch on
- Author: Jonah Berger
- Language: English
- Binding: Paperback
- Number of pages: 244
- EAN: 9781451686586
- ISBN: 1451686587
- ID: 11067746
- Publisher: Harper Collins Publishers
- Weight: 227 g
- Dimensions: 210 × 133 × 13 mm
- Date of publishing: 03. May 2016
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