Kód: 11067746
Dynamic young Wharton professor Berger draws on his research to explain the six steps that make products or ideas contagious. Why do some products get more word of mouth than others? Why does some online content go viral? ... celý popis
16.99 €
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Dynamic young Wharton professor Berger draws on his research to explain the six steps that make products or ideas contagious.
Why do some products get more word of mouth than others? Why does some online content go viral?
Zaradenie knihy Books in English Economics, finance, business & management Business & management Sales & marketing
16.99 €
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