Code: 04083944

Marketing 3.0 - From Products to Customers to the Human Spirit

Name: Marketing 3.0 - From Products to Customers to the Human Spirit
Brand: John Wiley & Sons Inc
SKU: 04083944
Price: 28.00 EUR
Availability: InStock

by Philip Kotler

A business book which shows that the future of marketing lies in creating products, services and company cultures which inspire, include and reflect the values of target customers.

Language: English
Binding: Hardback
Number of pages: 208
Publisher: John Wiley & Sons Inc, 2010
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A business book which shows that the future of marketing lies in creating products, services and company cultures which inspire, include and reflect the values of target customers.