Code: 04048372
Marketing Management
by Philip Kotler
With info on understanding marketing management, capturing marketing insights, connecting with customers, building strong brands, shaping the market, delivering and communicating value, and implementation and control. ... more
- Language:
English - Binding: Hardback
- Number of pages: 928
Publisher: Pearson Education, 2009
- More about this
101.45 €
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Book synopsis
With info on understanding marketing management, capturing marketing insights, connecting with customers, building strong brands, shaping the market, delivering and communicating value, and implementation and control.
Book details
Book category Books in English Economics, finance, business & management Business & management Management & management techniques
101.45 €
- Full title: Marketing Management
- Author: Philip Kotler
- Language: English
- Binding: Hardback
- Number of pages: 928
- EAN: 9780273718567
- ISBN: 0273718568
- ID: 04048372
- Publisher: Pearson Education
- Weight: 2087 g
- Dimensions: 274 × 213 × 38 mm
- Date of publishing: 09. April 2009
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