Code: 21331270

Marketing Research: An Applied Orientation, Global Edition

Name: Marketing Research: An Applied Orientation, Global Edition
Brand: PEARSON Education Limited
SKU: 21331270
Price: 99.92 EUR
Availability: InStock

by Naresh K. Malhotra

Language: English
Binding: Paperback
Number of pages: 888
Publisher: PEARSON Education Limited, 2019
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Book synopsis

For undergraduate and graduate courses in marketing research. An applied and practical marketing research textWith a do-it-yourself, hands-on approach, Marketing Research: An Applied Orientation illustrates the interaction between marketing research decisions and marketing management decisions. This text uses a practical six-step framework for conducting marketing research, utilizing a variety of marketing companies to highlight qualitative and quantitative research strategies. The 7th Edition provides current, contemporary, and illustrative material sensitive to user needs. And with detailed emphasis on how to run the SPSS and SAS programs, marketing research students obtain the most extensive help available on this industry.