Contagious / Najlacnejšie knihy
Contagious

Code: 11067745

Contagious

by Jonah Berger

Dynamic young Wharton professor Berger draws on his research to explain the six steps that make products or ideas contagious. Why do some products get more word of mouth than others? Why does some online content go viral? ... more

21.05

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Book synopsis

Dynamic young Wharton professor Berger draws on his research to explain the six steps that make products or ideas contagious. Why do some products get more word of mouth than others? Why does some online content go viral?

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21.05

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