Kód: 11067745
Contagious
Autor Jonah Berger
Dynamic young Wharton professor Berger draws on his research to explain the six steps that make products or ideas contagious. Why do some products get more word of mouth than others? Why does some online content go viral? ... celý popis
- Jazyk:
Angličtina - Väzba: Pevná
- Počet strán: 244
Nakladateľ: Harper Collins Publishers, 2013
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Anotácia knihy
Dynamic young Wharton professor Berger draws on his research to explain the six steps that make products or ideas contagious. Why do some products get more word of mouth than others? Why does some online content go viral?
Parametre knihy
27.03 €
- Celý názov: Contagious
- Podnázov: Why Things Catch on
- Autor: Jonah Berger
- Jazyk: Angličtina
- Väzba: Pevná
- Počet strán: 244
- EAN: 9781451686579
- ISBN: 1451686579
- ID: 11067745
- Nakladateľ: Harper Collins Publishers
- Hmotnosť: 353 g
- Rozmery: 229 × 146 × 19 mm
- Dátum vydania: 05. March 2013
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