Code: 10962048

Building Strong Brands

Name: Building Strong Brands
Brand: Free Pr
SKU: 10962048
Price: 34.17 EUR
Availability: InStock

by David A. Aaker

Language: English
Binding: Hardback
Number of pages: 380
Publisher: Free Pr, 1995
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34.17 €

RRP: 36.36 €

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Book synopsis

As industries turn increasingly hostile, it is clear that strong brand-building skills are needed to survive and prosper. In David Aaker's book, Managing Brand Equity, managers discovered the value of a brand as a strategic asset and a company's primary source of competitve advantage. Now, in this compelling new work, Aaker uses real brand-building cases from Saturn, General Electric, Kodak, Healthy Choice, McDonald's, and others to demonstrate how strong brands have been created and managed.