Code: 04081774

Differentiate or Die - Survival in Our Era of Killer Competition 2e

Name: Differentiate or Die - Survival in Our Era of Killer Competition 2e
Brand: John Wiley & Sons Inc
SKU: 04081774
Price: 21.20 EUR
Availability: InStock
Author: Jack Trout
ISBN: 9780470223390

by Jack Trout

Language: English
Binding: Hardback
Number of pages: 272
Publisher: John Wiley & Sons Inc, 2008
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Book synopsis

A newly revised and expanded edition of the revolutionary business classic, Differentiate or Die, Second Edition shows you how to differentiate your products, services, and business in order to dominate the competition. Veteran marketing guru Jack Trout uses real-world examples and his own unique insight to show you how to bind customers to your products for long-term success and loyalty. This edition includes new case studies, new research, and updated examples from around the world.

Book details

Book category Books in English Economics, finance, business & management Business & management Sales & marketing

21.20 €

Full title: Differentiate or Die - Survival in Our Era of Killer Competition 2e
Author: Jack Trout
Language: English
Binding: Hardback
Number of pages: 272
EAN: 9780470223390
ISBN: 0470223391
ID: 04081774
Publisher: John Wiley & Sons Inc
Weight: 512 g
Dimensions: 235 × 165 × 24 mm
Date of publishing: 07. March 2008