Decoded / Najlacnejšie knihy
Decoded

Code: 01212373

Decoded

by Phil Barden

In this groundbreaking book Phil Barden reveals what decision science explains about people's purchase behaviour, and specifically demonstrates its value to marketing. He shares the latest research on the motivations behind consum ... more

37.54 €


Reprint
Date unknown

Availability alert

Add to wishlist

You might also like

Give this book as a present today
  1. Order book and choose Gift Order.
  2. We will send you book gift voucher at once. You can give it out to anyone.
  3. Book will be send to donee, nothing more to care about.

Book gift voucher sampleRead more

Availability alert

Availability alert


Your agreement - Submiting you agree to the Terms and Condtions.

We will watch availability for you

Enter your e-mail address and once book will be available,
we will send you a message. It's that simple.

More about Decoded

You get 93 loyalty points

Book synopsis

In this groundbreaking book Phil Barden reveals what decision science explains about people's purchase behaviour, and specifically demonstrates its value to marketing. He shares the latest research on the motivations behind consumers' choices and what happens in the human brain as buyers make their decisions. He deciphers the 'secret codes' of products, services and brands to explain why people buy them. And finally he shows how to apply this knowledge in day to day marketing to great effect by dramatically improving key factors such as relevance, differentiation and credibility. - Shows how the latest insights from the fields of Behavioural Economics, psychology and neuro-economics explain why we buy what we buy - Offers a pragmatic framework and guidelines for day-to-day marketing practice on how to employ this knowledge for more effective brand management - from strategy to implementation and NPD. - The first book to apply Daniel Kahneman's Nobel Prize-winning work to marketing and advertising - Packed with case studies, this is a must-read for marketers, advertising professionals, web designers, R&D managers, industrial designers, graphic designers in fact anyone whose role or interest focuses on the 'why' behind consumer behaviour. - Foreword by Rory Sutherland, Executive Creative Director and Vice-Chairman, OgilvyOne London and Vice-Chairman,Ogilvy Group UK - Full colour throughout

Book details

Book category Books in English Economics, finance, business & management Business & management Sales & marketing

37.54 €

Trending among others

All about us



Shopping guide
Digest
Books by language
Payment
Delivery 2.99 €

Collection points Bratislava a 2642 dalších

Slovensko
България Hrvatska România Magyarország Polska Česko

Copyright ©2008-24 najlacnejsie-knihy.sk All rights reservedPrivacyCookies

Account: Log in
Všetky knihy sveta na jednom mieste. Navyše za skvelé ceny.

Shopping cart ( Empty )

For free shipping
shop for 59,99 € and more

You are here: