Code: 12432800
Shopper Marketing
by Paul Barnett
The book follows the story of the Big Beverage Company, a large multinational company, whose main source of profit is coffee. Their growth has stalled though in the face of increased competition from private label brands, and cons ... more
- Language:
English - Binding: Paperback
- Number of pages: 265
Publisher: Business Expert Press, 2016
- More about this
18.84 €
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Book synopsis
The book follows the story of the Big Beverage Company, a large multinational company, whose main source of profit is coffee. Their growth has stalled though in the face of increased competition from private label brands, and consumption shifts to differen
Book details
Book category Books in English Economics, finance, business & management Business & management Sales & marketing
18.84 €
- Full title: Shopper Marketing
- Author: Paul Barnett
- Language: English
- Binding: Paperback
- Number of pages: 265
- EAN: 9781631573576
- ISBN: 1631573578
- ID: 12432800
- Publisher: Business Expert Press
- Weight: 428 g
- Dimensions: 206 × 296 × 17 mm
- Date of publishing: 13. January 2016
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