Code: 03202919
Anatomy of Humbug
by Paul Feldwick
How does advertising work? Does it have to attract conscious attention in order to transmit a 'Unique Selling Proposition'? Or does it insinuate emotional associations into the subconscious mind? Or is it just about being famous.. ... more
- Language:
English - Binding: Hardback
- Number of pages: 256
Publisher: Troubador Publishing, 2015
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Book synopsis
How does advertising work? Does it have to attract conscious attention in order to transmit a 'Unique Selling Proposition'? Or does it insinuate emotional associations into the subconscious mind? Or is it just about being famous... or maybe something else?
Book details
Book category Books in English Economics, finance, business & management Business & management Sales & marketing
27.13 €
- Full title: Anatomy of Humbug
- Subtitle: How to Think Differently About Advertising
- Author: Paul Feldwick
- Language: English
- Binding: Hardback
- Number of pages: 256
- EAN: 9781784621926
- ISBN: 9781784621926
- ID: 03202919
- Publisher: Troubador Publishing
- Weight: 390 g
- Dimensions: 219 × 144 × 23 mm
- Date of publishing: 28. February 2015
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