Code: 04088076

Wally Olins: The Brand Handbook

Name: Wally Olins: The Brand Handbook
Brand: Thames & Hudson Ltd
SKU: 04088076
Price: 25.05 EUR
Availability: BackOrder

by Wally Olins

Language: English
Binding: Hardback
Number of pages: 112
Publisher: Thames & Hudson Ltd, 2008
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Book synopsis

Here, Wally Olins sets out the ground rules for branding success in the 21st century, explaining why understanding the links between business, brand and consumer has never been more vital for commercial success, and reflecting the recent enormous changes in the branding world. It will be an essential purchase for everyone in advertising, marketing and business who needs to understand why the most successful brands in the world triumph by making insiders believe in them and consumers buy into them.