Code: 10009142
Brand Seduction
by Daryl Weber
For many marketing professionals, science is a four-letter word. They see brand-building as an unteachable art guided by their intuition and experience. But at its core, marketing aims to seed ideas into people's minds, make them ... more
- Language:
English - Binding: Paperback
- Number of pages: 288
Publisher: Career Press, 2016
- More about this
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Book synopsis
For many marketing professionals, science is a four-letter word. They see brand-building as an unteachable art guided by their intuition and experience. But at its core, marketing aims to seed ideas into people's minds, make them feel a certain way, and, u
Book details
Book category Books in English Economics, finance, business & management Business & management Sales & marketing
13.83 €
- Full title: Brand Seduction
- Subtitle: How Neuroscience Can Help Marketers Build Memorable Brands
- Author: Daryl Weber
- Language: English
- Binding: Paperback
- Number of pages: 288
- EAN: 9781632650139
- ISBN: 9781632650139
- ID: 10009142
- Publisher: Career Press
- Weight: 378 g
- Dimensions: 136 × 210 × 19 mm
- Date of publishing: 08. April 2016
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