Code: 21077324
Marketing to Mindstates: The Practical Guide to Applying Behavior Design to Research and Marketing
by Will Leach
Your nonconscious mind will filter out more than 99 percent of marketing you "see" today. Traditional marketing simply doesn't work in today's complex world. To reach today's customers and influence their purchases, marketers and ... more
- Language:
English - Binding: Paperback
- Number of pages: 260
Publisher: LIONCREST PUB, 2018
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Book synopsis
Your nonconscious mind will filter out more than 99 percent of marketing you "see" today. Traditional marketing simply doesn't work in today's complex world. To reach today's customers and influence their purchases, marketers and market researchers need to
Book details
25.05 €
- Full title: Marketing to Mindstates: The Practical Guide to Applying Behavior Design to Research and Marketing
- Author: Will Leach
- Language: English
- Binding: Paperback
- Number of pages: 260
- EAN: 9781544512402
- ID: 21077324
- Publisher: LIONCREST PUB
- Weight: 331 g
- Dimensions: 216 × 140 × 15 mm
- Date of publishing: 09. October 2018
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