Code: 01296488
Why She Buys
by Bridget Brennan
Women make almost all important buying decisions. They are the uber-deciders, yet most companies are failing to effectively market and sell to them. Bridget Brennan shows how to overcome this 'knowing-doing' canyon. ... more
- Language:
English - Binding: Paperback
- Number of pages: 320
Publisher: Random House USA Inc, 2011
- More about this
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Book synopsis
Women make almost all important buying decisions. They are the uber-deciders, yet most companies are failing to effectively market and sell to them. Bridget Brennan shows how to overcome this 'knowing-doing' canyon.
Book details
Book category Books in English Economics, finance, business & management Business & management Sales & marketing
16.96 €
- Full title: Why She Buys
- Author: Bridget Brennan
- Language: English
- Binding: Paperback
- Number of pages: 320
- EAN: 9780307450395
- ISBN: 0307450392
- ID: 01296488
- Publisher: Random House USA Inc
- Weight: 240 g
- Dimensions: 203 × 228 × 27 mm
- Date of publishing: 13. September 2011
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