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Book synopsis

LIFE IS A ZERO-SUM GAME Predatory Thinking is a masterclass in how to outwit the competition, in ordinary life as well as in business. It is the philosophy that has underpinned Dave Trott's distinguished career as a copywriter, creative director, and founder of some of London's most high-profile advertising agencies. Drawing on Eastern and Western philosophy, and colourful characters from Picasso and Socrates to Warren Beatty, this book represents a lifetime of wisdom learned at the creative cutting edge. 'A brilliant advertising copywriter and a great team leader. His ideas are equally applicable to writing a novel, making a film, launching a product, managing a football team, instituting life changes and any activity you can imagine. Genius' Sunday Times

Book details

Book category Books in English Health & personal development Self-help & personal development

• Full title: Predatory Thinking
• Author: Dave Trott
• Language: English
• Binding: Paperback
• Number of pages: 272
• EAN: 9781447285342
• ISBN: 1447285344
• ID: 05078426
• Publisher: Pan Macmillan
• Weight: 188 g
• Dimensions: 197 × 138 × 21 mm
• Date of publishing: 06. November 2014

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