Code: 04358547

Googled

Name: Googled
Brand: Ebury Publishing
SKU: 04358547
Price: 28.08 EUR
Availability: InStock
Author: Ken Auletta
ISBN: 9780753522431

by Ken Auletta

Language: English
Binding: Paperback
Number of pages: 432
Publisher: Ebury Publishing, 2011
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28.08 €

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Book synopsis

Es gibt Unternehmen, die Wellen schlagen und solche, die auf Wellen reiten oder in ihnen ertrinken. Ken Auletta reitet auf der Google-Welle und liefert uns eine vollkommene Dokumentation darüber, wie sich Google entwickelte und in die tradionelle Medienlandschaft krachte. Auletta nutzt dafür seinen Zugang zu den Gründern von Google und seinem Vorstand, sowie zu den Medien, die mit dem Ertrinken kämpfen. Er enthüllt, wie die Industrie durch Google redefiniert wird und mit welchem geheimen Erfolgsrezept Google zum Mediengiganten wurde. Traditionalisten wird Aulettas Buch einen Schauer den Rücken hinunterlaufen lassen, doch es zeigt die notwendige zukünftige "Roadmap" der Medienbranche.