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Viac informácií o knihe Differentiate or Die - Survival in Our Era of Killer Competition 2e

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Anotácia knihy

A newly revised and expanded edition of the revolutionary business classic, Differentiate or Die, Second Edition shows you how to differentiate your products, services, and business in order to dominate the competition. Veteran marketing guru Jack Trout uses real-world examples and his own unique insight to show you how to bind customers to your products for long-term success and loyalty. This edition includes new case studies, new research, and updated examples from around the world.

Parametre knihy

Zaradenie knihy Knihy po anglicky Economics, finance, business & management Business & management Sales & marketing

• Celý názov: Differentiate or Die - Survival in Our Era of Killer Competition 2e
• Autor: Jack Trout
• Jazyk: Angličtina
• Väzba: Pevná
• Počet strán: 272
• EAN: 9780470223390
• ISBN: 0470223391
• ID: 04081774
• Nakladateľ: John Wiley & Sons Inc
• Hmotnosť: 512 g
• Rozmery: 235 × 165 × 24 mm
• Dátum vydania: 07. March 2008

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