Kód: 05249660
Rethinking Prestige Branding
Autor Wolfgang Schaefer, J. P. Kuehlwein
What makes prestige brands tick? Taking a unique holistic approach,Classifiedexamines the successful development and promotion of luxury brands, discovering not just how they're sold but how we as consumers respond to them. ... celý popis
- Jazyk:
Angličtina - Väzba: Brožovaná
- Počet strán: 272
Nakladateľ: Kogan Page Ltd, 2015
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42.73 €
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Viac informácií o knihe Rethinking Prestige Branding
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Anotácia knihy
What makes prestige brands tick? Taking a unique holistic approach,Classifiedexamines the successful development and promotion of luxury brands, discovering not just how they're sold but how we as consumers respond to them.
Parametre knihy
Zaradenie knihy Knihy po anglicky Economics, finance, business & management Business & management Sales & marketing
42.73 €
- Celý názov: Rethinking Prestige Branding
- Autor: Wolfgang Schaefer, J. P. Kuehlwein
- Jazyk: Angličtina
- Väzba: Brožovaná
- Počet strán: 272
- EAN: 9780749470036
- ISBN: 0749470038
- ID: 05249660
- Nakladateľ: Kogan Page Ltd
- Hmotnosť: 434 g
- Rozmery: 158 × 233 × 16 mm
- Dátum vydania: 03. May 2015
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