Kód: 02357077
Unconscious Branding
Autor Praet Douglas Van
If consumers make decisions unconsciously, why do we persist in asking them directly through traditional marketing research why they do what they do? Unconscious Branding takes the most brilliant and revolutionary concepts from co ... celý popis
- Jazyk:
Angličtina - Väzba: Brožovaná
- Počet strán: 288
Nakladateľ: PALGRAVE MACMILLAN, 2014
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Viac informácií o knihe Unconscious Branding
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Anotácia knihy
If consumers make decisions unconsciously, why do we persist in asking them directly through traditional marketing research why they do what they do? Unconscious Branding takes the most brilliant and revolutionary concepts from cognitive science and applies them to how we market, advertise, and consume in the modern digital age.
Parametre knihy
Zaradenie knihy Knihy po anglicky Economics, finance, business & management Business & management Sales & marketing
21.22 €
- Celý názov: Unconscious Branding
- Autor: Praet Douglas Van
- Jazyk: Angličtina
- Väzba: Brožovaná
- Počet strán: 288
- EAN: 9781137278920
- ISBN: 1137278927
- ID: 02357077
- Nakladateľ: PALGRAVE MACMILLAN
- Hmotnosť: 308 g
- Rozmery: 156 × 233 × 19 mm
- Dátum vydania: 12. March 2014
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