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Viac informácií o knihe How to Write a Good Advertisement

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Anotácia knihy

2015 Reprint of 1962 Edition. Exact facsimile of the original edition, not reproduced with Optical Recognition Software. This is in effect a short course in copywriting, wherein Schwab offers concise, specific and tested information on every phase of copywriting, including: 100 good headlines and why they work; What the Illustration should and should not do; 22 ways to hold the reader longer; 14 instructive split-run tests and more. Schwab was the head of his own ad agency as well as a student of advertising.

Parametre knihy

Zaradenie knihy Knihy po anglicky Economics, finance, business & management Business & management Sales & marketing

• Celý názov: How to Write a Good Advertisement
• Autor: Victor O Schwab
• Jazyk: Angličtina
• Väzba: Brožovaná
• Počet strán: 252
• EAN: 9781614278863
• ISBN: 9781614278863
• ID: 10804089
• Nakladateľ: Martino Fine Books
• Hmotnosť: 390 g
• Rozmery: 234 × 156 × 14 mm
• Dátum vydania: 05. October 2015

Obľúbené z iného súdka

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