Kód: 11067746
Contagious: Why Things Catch on
Autor Jonah Berger
Dynamic young Wharton professor Berger draws on his research to explain the six steps that make products or ideas contagious. Why do some products get more word of mouth than others? Why does some online content go viral? ... celý popis
- Jazyk:
Angličtina - Väzba: Brožovaná
- Počet strán: 244
Nakladateľ: Harper Collins Publishers, 2016
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Viac informácií o knihe Contagious: Why Things Catch on
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Anotácia knihy
Dynamic young Wharton professor Berger draws on his research to explain the six steps that make products or ideas contagious.
Why do some products get more word of mouth than others? Why does some online content go viral?
Parametre knihy
Zaradenie knihy Knihy po anglicky Economics, finance, business & management Business & management Sales & marketing
16.82 €
- Celý názov: Contagious: Why Things Catch on
- Autor: Jonah Berger
- Jazyk: Angličtina
- Väzba: Brožovaná
- Počet strán: 244
- EAN: 9781451686586
- ISBN: 1451686587
- ID: 11067746
- Nakladateľ: Harper Collins Publishers
- Hmotnosť: 227 g
- Rozmery: 210 × 133 × 13 mm
- Dátum vydania: 03. May 2016
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