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Famed as "the father of public relations," Edward Bernays pioneered the technique of working to change attitudes rather than just selling products. In this 1923 classic, the first book ever written about the public relations indus ... celý popis
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Famed as "the father of public relations," Edward Bernays pioneered the technique of working to change attitudes rather than just selling products. In this 1923 classic, the first book ever written about the public relations industry, he delineates the app
Zaradenie knihy Knihy po anglicky Economics, finance, business & management Business & management Sales & marketing
11.86 €
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