Code: 11118213
Hooked
by Nir Eyal, Ryan Hoover
Revised and Updated, Featuring a New Case Study How do successful companies create products people can't put down? Why do some products capture widespread attention while others flop? What makes us engage with certain products ou ... more
- Language:
English - Binding: Hardback
- Number of pages: 242
Publisher: Portfolio, 2014
- More about this
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Book synopsis
Revised and Updated, Featuring a New Case Study How do successful companies create products people can't put down? Why do some products capture widespread attention while others flop? What makes us engage with certain products out of
Book details
22.40 €
- Full title: Hooked
- Subtitle: How to Build Habit-Forming Products
- Author: Nir Eyal, Ryan Hoover
- Language: English
- Binding: Hardback
- Number of pages: 242
- EAN: 9781591847786
- ISBN: 1591847788
- ID: 11118213
- Publisher: Portfolio
- Weight: 362 g
- Dimensions: 216 × 146 × 25 mm
- Date of publishing: 04. November 2014
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