Code: 04004856
Predictably Irrational
by Dan Ariely
Blends everyday experiences with a series of illuminating and often surprising experiments, trying to discover why intelligent, rational people make irrational choices every day. Will appeal to the same market as }Freakonomics{, } ... more
- Language:
English - Binding: Paperback
- Number of pages: 304
Publisher: HarperCollins Publishers, 2009
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Book synopsis
Blends everyday experiences with a series of illuminating and often surprising experiments, trying to discover why intelligent, rational people make irrational choices every day. Will appeal to the same market as }Freakonomics{, }Blink{ and }The Tipping Point{.
Book details
Book category Books in English Mathematics & science Science: general issues Popular science
14.06 €
- Full title: Predictably Irrational
- Author: Dan Ariely
- Language: English
- Binding: Paperback
- Number of pages: 304
- EAN: 9780007256532
- ISBN: 0007256531
- ID: 04004856
- Publisher: HarperCollins Publishers
- Weight: 284 g
- Dimensions: 195 × 131 × 25 mm
- Date of publishing: 05. March 2009
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