Code: 09075609

Buyology Verdades Y Mentiras De Por Qué

Name: Buyology Verdades Y Mentiras De Por Qué
Brand: Agapea Factory
SKU: 09075609
Price: 8.70 EUR
Availability: InStock

by MARTIN LINDSTROM

Language: English
Binding: Paperback
Number of pages: 224
Publisher: Agapea Factory, 2012
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8.70 €

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¿Cuánto sabemos acerca de por qué compramos? Un anuncio cautivador, un eslogan llamativo? Lindstrom presenta los sorprendentes e innovadores hallazgos de tres años de investigación sobre el comportamiento de2000 voluntarios de todo el mundo mientras se les mostraban diversosanuncios, logotipos, marcas y productos.El mayor estudio sobre lainfluencia del Marketing en nuestras mentes