Code: 10059935
Sensory Marketing
by Bertil Hulten
Sensory Marketing offers a global view of the use of senses in marketing strategy based on consumers' perception and behaviour. Integrating the company constraints and classical approaches of branding and communication, the author ... more
- Language:
English - Binding: Hardback
- Number of pages: 404
Publisher: Taylor & Francis Ltd, 2015
- More about this
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Book synopsis
Sensory Marketing offers a global view of the use of senses in marketing strategy based on consumers' perception and behaviour. Integrating the company constraints and classical approaches of branding and communication, the author presents sens
Book details
Book category Books in English Economics, finance, business & management Business & management Management & management techniques
212.82 €
- Full title: Sensory Marketing
- Author: Bertil Hulten
- Language: English
- Binding: Hardback
- Number of pages: 404
- EAN: 9781138914629
- ISBN: 9781138914629
- ID: 10059935
- Publisher: Taylor & Francis Ltd
- Weight: 718 g
- Dimensions: 161 × 235 × 29 mm
- Date of publishing: 02. November 2015
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