Code: 46454459
Tested advertising methods
by John Caples
A legend in advertising for more than 60 years, John Caples's classic work has been updated to retain all of the candid analysis and invaluable award-winning ideas from the original while bringing it up to date on the many changes ... more
- Language:
English - Binding: Paperback
- Number of pages: 306
Publisher: PBooks, 2024
- More about this
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Book synopsis
A legend in advertising for more than 60 years, John Caples's classic work has been updated to retain all of the candid analysis and invaluable award-winning ideas from the original while bringing it up to date on the many changes in the field.
Book details
Book category Books in German Sozialwissenschaften, Recht, Wirtschaft Wirtschaft Wirtschaft - Sonstiges
22.06 €
- Full title: Tested advertising methods
- Author: John Caples
- Language: English
- Binding: Paperback
- Number of pages: 306
- EAN: 9798330360086
- ID: 46454459
- Publisher: PBooks
- Weight: 446 g
- Dimensions: 229 × 152 × 17 mm
- Date of publishing: 19. August 2024
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